Search Engine Optimization is just as important as SEM, however there’s a big difference between the two. With SEO, you use a series of strategies and best practices to increase your online visibility instead of buying ads.

SEO

  1. 93% of all online experiences start with a search engine
  2. Local searches lead 50% of mobile users to visit within 1 day
  3. 50% of customers are more likely to click your links if your brand appears multiple times in search engine results

Optimized SEO content shows near the top of a user’s organic search results when a user searches for keywords that are relevant to that particular post. SEM will always show at the top of the page as well, but it’s displayed as paid advertising. Thus, SEO provides two major benefits. First, your content will rank high in search results without paying for traffic. And second, some users consider SEO content more trustworthy because it’s pure content and not advertising.

However, to ensure your SEO content shows up on the first page of results, you need an abundance of expertlycrafted, keyword-specific content. And this content should be driven by what matters most to your audience.

A keyword-loaded piece won’t achieve the desired result if it isn’t relevant.

Strong search rankings help your business stand out in searches that could return millions of results. Great SEO also connects you with your target audience. For example, if someone is searching for “business coaching”, and you rank in the top 5 results for business coaching, you’re likely to get site visits and generate leads.

You can even employ SEO strategies without a website. By just having a Google Business Profile, you can still work your way into search results. And, SEO can be used on any searchable platform, not just Google.
Search Engine Optimization


For best results:

  1. Make sure your content is unique and relevant.
  2. Use a compelling meta description (the summary that shows beneath your article headline in search results) that entices the reader to click on your post.
  3. Optimize your website’s images and videos for mobile: Of the approximately 100 billion Google searches conducted every month, more than half of those happen on a mobile device.33 So, it’s important that your mobile experience is flawless. Images or videos that are too large to view can result in a poor experience, which drives users back to Google to look for other results.
  4. Prioritize your mobile site’s page loading speed: A delay of just a few seconds can lead to a poor user experience, and it can adversely affect your search rankings. You can boost this speed by limiting the amount of content on each page and using smaller images.
  5. Work with professionals: These SEO strategies must be employed correctly. If you overuse any part of your plan (i.e. repeating a keyword too many times), it can adversely affect your Google ranking. This is something our SEO experts can help you with: Fiverr